Event marketing is moving fast. The question is, what will the world of branding look like? What will the brand competition of 2026 look like? Instead of competition on product or price, brands will compete on presence. Will that presence be at a trade show, an outdoor event, a corporate expo, or maybe a community festival? The look of your brand at an event will be what people remember.

When it comes to events held outside, trade shows, and running trade promotions, there are not many as practical and effective as a 10x10 Canopy Tent, also known as a 10 x 10 or a 10x. This is because, for businesses and trade shows, the 10x10 size has become the standard for the perfect blend of size, portability, and promotion

As businesses go to plan for their trade show event, one of the most important decisions is whether to go with a standard booth or invest in a custom trade show display. Although standard booths may seem like the more convenient option, once branding, visibility, and value come into the equation, the difference is obvious. For businesses seeking affordable yet impactful trade show displays, custom trade show booths offer cost effective solutions that balance budget and professional presentation.